Michael Campbell, founder and Executive Producer of DocuFilms, is an accomplished documentary filmmaker with a passion for storytelling that inspires, informs, and ignites change. With decades of experience creating impactful narratives, Michael has transitioned his expertise from leading global brand campaigns to crafting compelling documentaries that drive social and cultural awareness.
Michael’s career began as a creative director in advertising, where he developed and led many of the world’s most celebrated traditional and digital branding efforts. As Chief Creative Officer of JWT and Executive Creative Director at BBDO, he directed integrated campaigns for iconic brands like Apple, HBO, Pepsi, and the US Navy, consistently producing award-winning content, including Emmy-winning commercials for HBO. His work for Sony Pictures and FilmDistrict earned recognition for blending marketing with cinematic storytelling, including the campaign for Insidious, which became “the most profitable film of the year.”
At DocuFilms, Michael combines his storytelling expertise with his commitment to social impact. His documentary work focuses on elevating critical issues, amplifying underrepresented voices, and sparking meaningful conversations. Leveraging his deep understanding of visual narratives and audience engagement, he creates films that connect on a personal and global scale.
Michael is also the co-author of Think Round: How to Own the Future by Focusing 100% of Your Company on Customers & Consumers 100% of the Time, reflecting his belief in the power of empathy and connection—principles that guide his work in documentary filmmaking today.
Through DocuFilms, Michael is dedicated to using the art of storytelling to create a more informed and compassionate world.